MUMBAI: As the DTH (direct-to-home) operators are feeling the need to increase their Arpus (average revenue per user), the focus is shifting to premiere latest movies on a pay-per -view (PPV) basis.

Dish TV will premiere Main aur Mrs. Khanna on its movie-on-demand (MoD) service within four days of the Bollywood movie’s theatrical release. The price of the movie is kept at Rs 150, unlike other films which cost between Rs 50-75.

Starting today, Dish TV will make available the Salman Khan, Kareena Kapoor-starrer for viewing to its six million subscribers over a month’s period.

Dish TV COO Salil Kapoor said, “Entertainment at home is becoming increasingly popular, more viewers are finding the convenience and simplicity of MoD a great way to watch movies. The growth trajectory is steep. We are proud to showcase Main aur Mrs. Khanna on our platform within days of its theatrical release.”

“Film producers are now monetising their movies on DTH within weeks after theatrical release. The day is not far when films will be released simultaneously in theatres and on DTH,” Kapoor added.

A Sohail Khan Productions, Main aur Mrs. Khanna revolves around the theme of extramarital affair. The movie has tried to explore the depth of a modern romantic relationship which is showcased through the lead pair in the movie. The music has been composed by Sajid-Wajid.