India’s leading DTH service provider, Dishtv launched LIFE services as part of its Active Services portfolio in an effort to converge internet services with the TV medium resulting in VAS for the subscribers.

The company says that internet is limited in reach in the country as compared to television and in such a scenario, DTH offers an effective medium to offer internet services.

Salil Kapoor, COO, Dishtv says, “Dishtv is a market leader in providing premium content to its subscribers and it is our endeavor to keep offering content that is enriching and value adding to our discerning subscribers”.

“Technology innovation continues at a break neck speed and the convergence between TV and Internet is getting more and more seamless. Providing internet services on TV to reach out to masses across India is surely an effective way to enable anytime access to life services like travel, job search and matrimony. These life services offer huge benefit to over 5.5 million Dishtv subscribers,” he adds.

The company’s Active services offerings include ICICI-interactive banking services, NEWS- information update, GAMES- 3products, ASTROLOGY-daily as well as monthly and BHAKTI-live telecast from various religious places of worship.