MUMBAI: Smart Digivision’s brand ‘MyWay’ IPTV services with SeaChange International has won the Video Services Innovation Award, 2009, in the Consumer Service Innovation segment, at this year’s prestigious Global Telecoms Business Innovation Awards 2009, London.

MyWay’s “Video Services Innovation” award was presented in London during Global Telecoms Business Innovation Awards ceremony to recognize innovative projects by telecom operators and service providers from around the world. Guests included chief executive officers, chief technology officers and others in Europe, China, Africa, India, Russia, North and South America, and the Pacific.

MyWay IPTV services which has been recently rolled out in 54 cities across India, provides world-class offering of on-demand and personal television applications. With Netprophets Cyberworks, Noida, as its co-partners in design and development of the TV User Interface, the innovative MyWay User Interface and subscriber applications take full advantage of the SeaChange middleware, digital video systems and professional services.

“MyWay is proud to bring global recognition to India’s advancing media industry,” said Kapil Dev Kumar, Chief Operating Officer, Smart Digivision. “This award is a testimony to our relentless focus on consumer service experience and the innovative applications we have created for the MyWay IPTV services. We’ve embarked on an effort to develop a service that includes the depth and variety that is on par with the world’s best. We anticipate that we will continue to help strengthen the outlook for the digital television market here in India.”

“SeaChange is thrilled to be in another strategic partnership that’s garnering global attention for further progressing digital television,” said Lincoln Owens, director of broadband, Asia Pacific, SeaChange.

SeaChange solutions have been for more than 10 years in India with television companies on air. The company is dedicated to supporting the special requirements for traditional television operations and applying its unique resources towards developing IPTV, on-demand and other emergent forms of television in the market. SeaChange’s India team has offices in Mumbai and Delhi and leverages SeaChange support and product development facilities across Asia.

Smart Digivision, by taking advantage of SeaChange’s TV Navigator middleware, electronic program guide, video-on-demand systems and set top box applications, aims to bring MyWay IPTV to over three million subscribers throughout India on broadband networks of telco operators BSNL and MTNL. Smart Digivision’s principal integrators, NetProphets Cyberworks and SeaChange International play a central role in the rollout of MyWay IPTV Services, which will encompass pause live TV; convergence services for internet enabled services; an on-demand library of DVDs, music and games; and over 150 broadcast TV channels.

at 11 pm on Zee Business, repeat telecast at 7.30 pm Sunday and 10:30pm Monday.