MUMBAI: Bharti Airtel has announced the premiere of the Akshay Kumar starrer 8×10 Tasveer on its direct-to-home (DTH) service Digital TV as pay-per-view (PPV) service and its IPTV service Digital TV Interactive.

Produced by Percept Picture Company (PPC) and directed by Nagesh Kukunoor, 8×10 Tasveer will be available from 5 June at Rs 50.

Digital TV customers can order the movie either on the website or by SMSing the movie code to 54325. For IPTV, customers can order from the TV itself.

Bharti Telemedia VP marketing Sugato Banerji said, “By showcasing popular and recently-released movies such as 8×10 Tasveer on our PPV service, we offer our DTH customers the luxury of blockbuster entertainment right in the comfort of their homes – all for a very nominal price. This comes close on the heels of the premiere of other recent titles like Delhi 6 on our PPV service.”

8X10 Tasveer is the story about a man who has a supernatural gift of being able to delve into the past of dead people by touching an object belonging to them.

PPC CEO Navin Shah added, “Akshay Kumar starrer Jumbo and Hello featuring Salman Khan, Katrina Kaif were some of the recent movies which we premiered on Digital TV and have seen tremendous success. We are pleased to now offer 8×10 Tasveer on PPV to audiences at home. Our partnership with Airtel Digital TV will provide many more exciting titles over time that viewers will appreciate.”