Tata Sky to premiere Aa Dekhen Zara at Rs 50 per view
Posted by Sathish | Published on April 08th, 2009 | Comments 1
MUMBAI: Tata Sky will charge Rs 50 from consumers who want to watch Eros International’s Aa Dekhen Zara on its pay-per-view (PPV) service, Showcase.
Tata Sky will premiere the movie on 10 April, which will be available for four weeks till 8 May.
Earlier, the Niel Nitin Mukesh and Bipasha Basu-starrer had fallen prey to the ongoing tussle between producers and multiplex owners. Following this, the movie was not released in multiplexes and bombed at the box-office. It was released in single-screen theatres on 27 March.
Tata Sky CMO Vikram Mehra said, “Today, broadcasters understand the importance of movies on DTH as it enriches the pay-per-view (PPV) experience. Recently, Slumdog Millionaire that premiered only on Tata Sky got incredible response and was highly appreciated by our subscribers. With barely few weeks on its cinema release, Tata Sky is now premiering – Aa Dekhen Zara on Showcase.”
Filed Under: Tata Sky
Elections push up sale of DishTV’s mobile units
http://www.mydigitalfc.com/economy/elections-push-sale-dishtv%E2%80%99s-mobile-units-356
Apr 08 2009 2153 hrs IST , New Delhi Bookmark/Search this post with:
Tags: DishTV’s, Elections, Mobile units, Economy By Mansi Taneja and Siddhartha P Saikia
Essel Group-promoted DTH service provider Dish TV has registered a 25-30 per cent increase in sales of its mobile DTH units due to the upcoming elections, as a number of politicians have installed these units in their vehicles to get the latest news update anytime.
Dish TV is the only DTH operator in the country, which offers mobile DTH units, where subscribers can watch digital television in their vehicles. The unit comes in two models with a price tag of Rs 79,000 and Rs 1,49,000 and can be fitted on a car, bus or any sports utility vehicle. A mobile DTH unit comes in with a special built-in roving antenna that can receive DTH signals even when the vehicle is on the move. Since its soft launch a few months ago, the company has installed mobile units in more than 500 moving vehicles, Dish TV’s chief operating officer Salil Kapoor told Financial Chronicle. The pressing need for politicians to stay connected and updated through satellite television — even while on the move — is driving the sales of Dish TV’s mobile DTH units, especially with the upcoming general elections, he said.
The politicians who have already bought the product from Dish TV includes Mulayam Singh Yadav, Mayawati, J B Panda, Narendra Modi, YSR Reddy, Chandra Babu Naidu, Vilas Rao Deshmukh, Narayan Rane, Lalu Prasad (in his personal railway bogey) and Bhupinder Singh Hooda.
“Actors such as Sanjay Dutt, Ajay Devgan and Mammootty have also bought this product,” he added. It has also fitted these units on board 15 aircrafts of Kingfisher and on the special trains of high-ranking railway officials. However, the company did not reveal the revenues earned from this product.
This service is for all those who need to stay connected with the world -— they could be people with interest in stock markets, sports, politicians, celebrities and businessmen, Kapoor said. “Demand and enquiries for our mobile DTH units have been overwhelming from states such as Delhi, Rajasthan, Maharashtra and Andhra Pradesh, among others. We are pushing our mobile DTH units very aggressively,” he added.