Radio Mirchi 98.3 FM, India’s hottest Radio station is on a leadership spree as the station has again bagged the No 1 position across the country in the recent RAM ratings for week 04 2009 and IRS R2 2008.

Radio Mirchi 98.3 FM has constantly endeavored to offer innovative programming to its listeners. The creative conceptualization armed with entertaining and engaging content has helped the station to attract maximum listenership, thus maintaining the No 1 position across the country.

The latest introduction in the bouquet of its entertaining and unique programming ‘Purani Jeans’ with RJ Anmol is gaining an impressive listenership and thus has garnered a favorable share since its launch.

Delighted with the success at RAM scoreboard, Kavita Bagga, National Marketing Head, Radio Mirchi said, “Radio Mirchi has been proactively analysing market trends and coming up with innovations and programming to cater to the vast listener. Our repeated success at RAM reiterates that we understand the needs of our listeners and hence are able to stand apart from the clutter. With focused programmes like this we are confident of repeating this success regularly.”