Dishtv – India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee Group, today announced an enhanced value offering for its discerning subscribers, by presenting a Recharge Free offer to its existing and new subscribers in the countdown to cross 25 million viewers.

To celebrate 5 million subscribers resulting into 25 million viewer’s milestone Dishtv offers its subscribers a mega offer of Free Recharge, through this offer whatever amount the subscribers recharge for they get the same value worth free, thus recharge becomes completely FREE.

Speaking on the occasion, Mr. Salil Kapoor, COO, Dishtv, said “Dishtv has always been in the forefront of bringing innovative and path breaking offers that have set the industry benchmarks. We are about to cross the 25 million viewer’s landmark and we would like to thank all our subscribers for making us the No.1 DTH company. We are extremely delighted to present our subscribers a Free Recharge offer to commemorate this major milestone.”

“Dishtv has always taken the lead in enhancing the value proposition of the DTH category thereby expanding the DTH market. This new initiative is in line with our vision to add value to the lives of millions of customers across the length and breadth of India and to acquire 3 million subscribers in 2009 and remain customer’s 1st choice”. Salil Kapoor added.

Dishtv has consistently led the DTH market in the country through its cutting edge products and superior services. Our philosophy of delivering value and high quality service to our customers combined with strong business leadership has made Dishtv the largest DTH service provider in the country.

The free benefits on these recharge Cards are as follows:

Dishtv has introduced customized package wise and value based Recharge Free ITZ Cash Card, specifically for this offer. This is a new concept in the DTH industry where subscribers can top-up their subscription using tailor-made package cards. The denominations introduced are:

Silver Card – Rs 200 & Rs 500

Gold Card – Rs 500

Diamond Card – Rs 700

Platinum – Rs 700 & Rs 1800

For all the denominations, the recharge free benefits apply and 100% value will be returned back to the subscriber.

Subscribers can enjoy Recharge Free offer using any mode of payment like ITZ Cash Card, Net Banking, Credit Card, Cheque, DD, Easy Bill, Drop Box etc.

The Recharge free offer benefits are extended to all new subscribers of Dishtv. For all new subscribers buying dishtv, starting now, the Recharge free freebies of a-la-carte packs and MOD will be provided on all existing activation schemes available in the market, there is no change in the prevailing prices/ offers, which are already very attractive. The freebies credited will be worth the activation value for the respective offer being purchased.

Dishtv offers its customers choice and superior value for money with a range of innovative value-added services backed by excellent customer service and a variety of 30 + a-la-carte Packs, ranging from Rs 15 to Rs 55 + tax. These packs have been so designed so as to offer maximum entertainment options and largest content basket at every price point.