Archive for December, 2008
Sun Direct goes Pan India
Source: Moneycontrol.com Sun Direct Pvt Ltd, a leading direct-to-home (DTH) service provider has announced a Pan India launch of its services in Mumbai. Sun Direct is the fastest growing DTH service provider. Having garnered over 1.9 million subscribers since its launch in December 2007, Sun Direct aims to become one of the leading players in the DTH space by the end of this fiscal. Sun Direct adds a substantial number of subscribers every month and the company is confident of gaining further momentum with its launch of second phase in other locations of the country. Speaking on the occasion Mr »»»
Sun Direct plans to woo eastern viewers
Source: Business Standard The direct-to-home (DTH) television service promoted by Chennai-based Sun TV Network Ltd founder Kalanidhi Maran’s Sun Direct TV, will spend close to Rs 7 crore for its marketing and promotions in eastern India. Pan-India, the company would spend Rs 150 crore for marketing. The company is also targeting close to 40 per cent market share in DTH space in Bengal alone by the end of this fiscal. According to Tony D’Silva, COO of the company, “We have introduced a lot of affordable packages after extensively studying consumer viewing preferences. So our packages have »»»
DTH players explore new revenue streams
Source: Business Standard Direct to Home (DTH) players are finding new revenue streams in the pay per view (PPV) market, as is the film industry. To add more steam to the PPV subscribers this season, DTH biggies like Tata Sky and Dish TV will premiere Oye Lucky! Lucky Oye! (OLLO) on December 18, consequent to which the movie will be available for four weeks versus the usual 24 hours. UTV Motion Pictures has cut a first kind of deal with two major DTH platforms on a revenue share basis, where OLLO will be first Indian Movie to hit DTH platforms in just over three weeks. Normally movies have been »»»
Tata Sky Achieves 3 Million Connections in India on End-to-End NDS Platform
Source: Welt Online NDS, the leading provider of technology solutions for digital pay-TV, today acknowledged that Tata Sky, the leading provider of Direct-to-Home (DTH) satellite pay-TV services in India, has achieved another major milestone in reaching 3 million subscribers within a period of just 27 months. The latest 1 million subscribers were gained in just seven months. In partnership with NDS, Tata Sky has revolutionised television viewing for Indian audiences. The platform is protected and powered by an end-to-end suite of NDS solutions including VideoGuard® conditional access system (CAS), »»»
Tata Sky ropes in Asin as its brand endorser
Source: Televisionpoint.com South Indian actress Asin, who is set to make her Bollywood debut in the film Ghajini, has been roped in by Tata Sky to endorse its direct-to-home (DTH) services. The DTH company is banking on the actress’ popularity in southern markets, and the new contract is effective from January next year. Ghajini, the Hindi remake of the Tamil hit which also starred Asin, has Tata Sky’s other brand endorser, Aamir Khan, in the lead and will be released on Christmas. Khan would however continue to endorse the Tata Sky and Tata Sky+ brands. Vikram Mehra, chief marketing »»»
Asin replaces Gul Panag in Tata Sky ad
Source: Newsline365.com Aamir Khan’s next release Ghajini is getting a lot of buzz. So much so his Ghajini heroine, Southern sensation Asin will replace Aamir’s current partner Gul Panag in the Tata Sky commercials. When contacted, Asin confirmed that she had signed the dotted line for Tata Sky’s next set of commercials. The South Indian hottie said, “Yes, you’re right. I have signed a deal with Tata Sky for their next television commercial opposite Aamir Khan, which goes on air on the 25th December. I haven’t shot for the advert. It should be anytime soon”. Where does that leave »»»
Sun Direct TV enters Bengal
Source: The Statesman KOLKATA, Dec. 12: Sun Direct TV has launched its services in West Bengal today. Speaking to reporters on the occasion, Mr Tony D’silva, chief operating officer of the company, said here today: “We plan to make DTH truly a common man’s product.” Sun Direct offers a basic package of more than 130 channels for an introductory offer of Rs 499 (5-month subscription) along with free dish and set top box and Rs 1,000 towards installation charges. Mr D’silva said that following its success in other states, the company hopes to be successful in West Bengal »»»
