Archive for December, 2008
Tata Sky moots regionalised ad model
Source: The Economic Times NEW DELHI: Direct to home (DTH) service company Tata Sky is planning to launch a region-specific advertising model, in order to develop alternative revenue sources. The model will allow brands to focus tele-advertising on consumers in target localities rather than use a one-ad-fits-all option. Tata Sky is already in talks with consumer durable makers, car companies and mutual funds for this. Tata Sky VP (marketing) Vikram Mehra said, “We have been getting several requests from brands for region-specific advertising. Based on this, we have formulated a model through »»»
IPTV arrives in Lucknow, Kanpur, Agra to follow suit
Source: Expressindia.com Lucknow Residents of Allahabad, Lucknow, Kanpur and Varanasi will now be able to enjoy the benefits of IPTV or the Internet Protocol Television. The IPTV uses telephone landline to receive digital television signals. “A set top box connected to the television converts them into standard television signals. It also acts like a video recorder by saving soaps, music and matches,” said Kapil Dev Kumar, Chief Operating Officer of Smart Digivision — the implementation partner for Bharat Sanchar Nigam Limited (BSNL) in Lucknow. The service will soon offer more interactive »»»
Sun Direct added two new channels
Today Sun Direct added two new Tamil channels Kalaignar Seithigal on Channel No.110, Isai Aruvi on Channel No.116 They have removed two Malayalam channels Kairali People and Jeevan from their channels list. ...
Videocon to launch DTH service in Feb 2009
Source: Televisionpoint.com Venugopal Dhoot, chairman, Videocon Industries, has decided to advance the launch date for two of his much-talked about businesses – direct-to-home (DTH) and cellular services, to February 2009. Dhoot said the group should be in a position to roll-out both the DTH and telecom services in the current fiscal itself, contrary to the earlier prevalent view that the launches would take place only in 2009-10. While the Videocon boss declined to reveal specifics in terms of investment and the strategy being put in place to counter competition, he, however, said the original »»»
BIG TV enhances Graphic User Interface
Source: Moneycontrol.com BIG TV, India’s first fully digital DTH service, has enhanced their Graphic User Interface to improve the viewing experience for their customers. BIG TV customers will be notified of this with a message on their TV screens. Viewers need to follow the simple onscreen instructions to enable the software enhancements. BIG TV, with this enhancement, has added a few interesting features. One of the notable changes is the flexibility to position the BIG TV logo on the screen by Channel, to ensure that neither does it obstruct the viewer nor does it overlap the channel logo. Feature »»»
Tata Sky ropes in Asin as brand ambassador
Source: Indiantelevision.com MUMBAI: Tata Sky has roped in South Indian actress Asin as its brand ambassador. Asin will feature across all Tata Sky brand and product communication including advertisements on TV, print, outdoor and radio. The direct-to-home (DTH) service provider already has Aamir Khan as its brand ambassador. Tata Sky chief marketing officer Vikram Mehra said, “Tata Sky and Asin have a lot in common. Both are young, energetic achievers, and both enjoy a high degree of credibility with consumers. As our new face, she will be influential in reinforcing the attributes of the »»»
TDSAT: Sun Direct make deposit of Rs 3 crore to Neo Sports
Source: Televisionpoint.com The Telecom Disputes Settlement And Appellate Tribunal (TDSAT) has directed Sun Direct to make an advance interest free deposit of Rs 3 crore to Neo Sports Broadcast and sign the RIO published by Neo Sports. Once Sun signs the RIO, the sports broadcaster will have to start supply of signals to the DTH service provider within two days as per regulations. According to the TDSAT bench headed by Justice Arun Kumar, this was an interim arrangement and hence Sun Direct had been given relief of the burden of paying the whole amount. Sun has to deposit a sum of Rs 1 crore with »»»
