NEW DELHI: Direct-to home operator Tata Sky has consolidated its creative duties. Ogilvy & Mather (O&M) has bagged the account that includes brands like Tata Sky and Tata Sky Plus.

Prior to O&M bagging the account, the incumbent agency for the Tata Sky brand was Rediffusion Y&R.

Says Tata Sky CMO Vikram Mehra, “We are pleased to consolidate our creative duties to O&M, one of the leading creative agencies in the country today. Since our launch in 2006, our incumbent agency Rediffusion Y&R has partnered us in building the Tata Sky brand and creating awareness about the DTH category in India. Today, Tata Sky has made a mark for itself in the industry and is the fastest growing DTH company in the world.”

“It has been an eventful and mutually satisfying journey with Rediffusion Y&R. We now look forward at O&M to build on the great work done by Rediffusion and provide a fresh perspective to Tata Sky communication in an increasingly competitive category,” added Mehra.

Tata Sky is the joint venture between Tata Group and Star India.