Dishtv Becomes India’s First DTH Service
Posted by Sathish | Published on November 24th, 2008 | Comments 3
New Delhi: Setting yet another benchmark in the DTH sector, Dishtv, India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group, announced a significant milestone of crossing 4.5 Million Customer mark thus consolidating its leadership position as the largest and most innovative DTH Company in India. Today, Dishtv is the leader in DTH sector with a market share of more than 53 per cent of the total subscriber base of 8 million. Dishtv’s footprint covers 5400 towns across India bringing smiles to 23 million Indians. Today every 50th Indian out of the total population of 115 crore is enjoying the Dishtv experience.
To celebrate this significant achievement, Dishtv presented a Hyundai Verna Car to the 4.5th million customer. Shahrukh Khan, Brand Ambassador, Dishtv graced the occasion with his presence and handed over the keys of a new Hyundai Verna car to Mr. Subhajit Roy from Mumbai, the 4.5 millionth subscriber of dishtv during the celebration ceremony at Mumbai.
Speaking on the occasion, Shahrukh Khan said, “Dishtv values relationships and this initiative is an effort to reward the valued customers and appreciate their trust. Dishtv has always stood by its promise of pioneering vision, adherence to quality, technological innovations and breakthrough initiatives.”
Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dishtv, said, “We are pleased to achieve the special milestone of 4.5 million happy customers. This landmark is testimony to the superior and affordable DTH services that we offer to all our customers across India. It is clearly the fastest growth achieved by any DTH service provider in the country. The 4.5 Million milestone is not just a significant one for Dishtv but also symbolizes the successful growth of the Indian DTH industry. Having achieved so much in so little time, gives us renewed energy to double our customer base in a much shorter time.”
Dishtv has consistently set the benchmarks for the Indian DTH industry and it has redefined the business through marketing innovations, introduction of new generation value-added services and the highest standard of customer delivery.
Today, Dishtv offers its customers choice and superior value for money with a range of innovative value-added services backed by excellent customer service and a variety of 30 + a-la-carte Packs, ranging from Rs 15 + tax to Rs 55 + tax. These packs allow the consumer immense freedom of choice to the subscriber to customize his/ her channel bouquet to the maximum possible, with multiple permutations and combinations.
The company added a record 4.3 lakh subscribers in the month of October, 2008, breaking all its previous achievements.
About Dish TV India:
Dishtv is India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group. Dishtv has on its platform 225 channels & services including 21 audio channels with registered 4.5 million subscribers, which is growing. Dishtv has a vast distribution network of about 650 distributors & 45,000 dealers that spans around 6500 towns across the country. Dishtv has 24* 7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. For more information on Dishtv, visit www.dishtv.in
Filed Under: Dish TV
Well that’s really great going by dishtv they are leading with 4.5 million subscriber base and growing fast then their competitiors as in last month of Oct they added 4.3 lakh new subscribers and record by any dth.
Dish TV reaches 4.5 m subscribers
New Delhi, Nov. 24 The DTH market seems to be continuing its rapid acquisition of customers.
Dish TV recently celebrated its 4.5 million customer milestone, by having its brand ambassador give away a Hyundai Verna to its 4.5 millionth consumer.
The first to launch its services, Essel Group’s Dish TV claims leadership position with a market share of more than 53 per cent of the total 8 million subscriber base.
In a release the company said it added 4.3 lakh subscribers in October. “This landmark, of 4.5 million customers, is testimony to the superior and affordable DTH services that we offer to all our customers across India. It is clearly the fastest growth achieved by any DTH service provider in the country,” said Mr Jawahar Goel, Managing Director, Dish TV, in a release.
http://www.thehindubusinessline.com/2008/11/25/stories/2008112550720500.htm
Upcoming elections drive mobile DTH sales of Dish TV
The pressing need for politicians to stay connected and updated through satellite television — even while on the move — is driving the sales of Dish TV’s mobile DTH units, specially in states like Delhi, Rajasthan and Chhattisgarh that go in for Assembly elections shortly.
There are five private direct-to-home (DTH) operators in the market so far but only Dish TV provides a mobile DTH unit that costs about Rs 1.45 lakh per unit. This can be fitted on a car, bus or any sports utility vehicle (SUV).
A mobile DTH unit comes in with a special built-in roving antenna that can receive DTH signals even when the vehicle is on the move. It has to be fitted on the rooftop of cars or buses as it weighs about 3-4 kilograms. Therefore, only large cars like the SUVs qualify for these mobile DTH units.
So far, political personalities like LK Advani, Lalu Prasad, Vasundhara Raje, among several others, have got Dish TV units installed in their vehicles in which they travel within their states or constituencies, say executives from Dish TV.
Dish TV is the country’s largest DTH operator and recently crossed the 4.5 million-subscriber mark and sees the mobile Dish TV units as an extension of its mission —”Dish TV everywhere”. Already, the mobile Dish TV units are fitted on board 15 aircrafts of Kingfisher and on the special trains of high-ranking railway officials. It is also fitted on some cruise ships, Dish TV executives say.
According to Salil Kapoor, COO, Dish TV, the demand for mobile Dish TV units has gone up by as much as 35-40 per cent within this month compared to the previous month. “The demand and enquires for our mobile DTH units have been overwhelming from states like Delhi, Rajasthan, Maharashtra, Andhra Pradesh, among others. We are pushing our mobile DTH units very aggressively and planning ahead considering the forthcoming general elections next year,” says Kapoor.
The company is believed to have sold over 200-300 mobile Dish TV units to its buyers including political leaders, party workers and seasoned political king-makers recently. Dish TV is in talks with large auto makers like General Motors and Ford to provide its customers mobile Dish TV units as accessories.
There have been numerous individual enquiries as well, says Kapoor. “Mobile DTH service is for all those who need to stay connected with the world. They could be people with interest in the stock markets, sports, politicians, celebrities and business persons. We can say that most of these consumer categories have subscribed to our mobile DTH units,” Kapoor says.