DTH operators piggyback on festivals to add subscribers
In the run-up to Onam, Kerala’s biggest harvest festival that fell on 23 August, Reliance Big TV Ltd got busy promoting its direct-to-home (DTH) television service through 130-plus shops. The outcome: a 40% increase in subscription in the state.
Panel suggests amendments to cable TV Act to curb piracy
The committee on piracy constituted by the Ministry of Information and Broadcasting today recommended an amendment to the Cable Television Networks Act. The panel suggested a licensing system for cable operators along the lines of the existing registration mechanism to combat piracy.
WWIL eyes Rs 3.4 bn revenue in FY’11
MUMBAI: Wire and Wireless (India) Ltd is targeting a revenue of Rs 3.4 billion and expects to be Ebitda positive for the full-fiscal, a source close to the company said. Fueling this over 20 growth will be the MSO’s entry into new markets, a projected rise in carriage revenue and growth in subscription income.
Polimer TV is now there on your Reliance BIG TV
Want to watch Swami on the streets of Malgudi all over again? Your wait is over once and for all. Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has now added your favorite, fully integrated Tamil entertainment channel – Polimer TV to its extensive array of offerings.
Dish TV launches service campaign to celebrate 8 mn subs
MUMBAI: To celebrate touching the eight million subscriber mark, DTH service provider Dish TV has launched a service campaign – ‘Call me’ and ‘Home Pick’ service. The company says that it will reach out to the customer instead of the customer calling the company.
Radio Mantra launches its Facebook Application
Monday, 30th August 2010: Radio Mantra takes a step closer to its listeners and becomes the only radio station in India to have a unique Facebook Application to interact with its listeners. The newly launched facebook page and application have been in their beta testing phase for more than a month and have received an enormous response from the listeners.
IPTV’s bright Indian future
IPTV services in India were introduced some two years ago, but have so far failed to match the success of DTH or cable. Industry experts feel that this is due to the limited launch of the service and a lack of focused marketing efforts. Bharti and Reliance Communications have launched services only in Delhi and Mumbai, respectively.
